AGCO was established when the US management of Deutz-Allis corporation acquired the North American division and renamed it AGCO (Allis-Gleaner Company). The AGCO brand of lawn equipment was produced by Simplicity (now part of Briggs & Stratton), which manufactured these products under license. This new line succeeded Simplicity's previous AGCO-Allis lawn equipment range. In 2009, AGCO started the process of retiring the AGCO brand name.