New Holland industrial tractors have a rich historical background that incorporates brands like Fiat, Ford, and Allis-Chalmers. Sperry-New Holland started manufacturing industrial equipment in the early 1970s. The New Holland industrial product range expanded in the early 1990s following Fiat's decision to phase out both the Ford and Fiatallis brands. Fiat had commenced a joint production venture with Allis-Chalmers in 1974 and acquired Ford New Holland in 1990.
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