Societa Anonima Motori Endotermici (SAME) was established in the 1920s by Francesco Cassani, a pioneer in the Italian tractor industry. He was among the first to incorporate diesel engines and four-wheel drive into agricultural machinery. Over the years, SAME has experienced significant growth, acquiring Lamborghini tractors in 1972, Hurlimann in 1977, and Deutz-Fahr in 1995.