Waterloo Boy

Waterloo was established in 1893 under the name Waterloo Gasoline Traction Engine Company, spearheaded by John Froelich. The company initially aimed to market Froelich's gasoline tractor; however, only four units were manufactured in the first three years, all of which were returned by the purchasers. Subsequently, the company restructured itself as the Waterloo Gasoline Engine Company and shifted its focus to selling stationary engines. In 1913, Waterloo made a comeback in the tractor market with the introduction of the Waterloo Boy tractor. In 1918, Deere & Company acquired Waterloo for $2.34 million.